The Apology
As Bobby Axelrod would say 'When you screw up the best thing to do is admit it.' Apple took the unusual step of apologizing for the short advertising video promoting the new iPad Pro after it faced backlash on social media.
The Controversial Ad
The ad showed creative tools being crushed into the new tablet a move that Bobby would probably describe as 'destroying creativity 101'. Viewers were not impressed and Apple was quick to acknowledge that they 'missed the mark'.
The Fallout
Just like in the world of high finance reputation is everything. The negative reaction to the ad had Apple critics claiming that the company was losing its customer goodwill faster than a stock market crash.
History Repeats Itself
This isn't the first time Apple's ad for the iPad Pro has rubbed people the wrong way. Just like a bad investment sometimes even the biggest players can make major missteps.
Lessons Learned
In the words of Bobby Axelrod 'Success is not the key to happiness. Happiness is the key to success. If you love what you are doing you will be successful.' Let's hope Apple takes this lesson to heart and bounces back stronger.
Comments
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newtondak
At least Apple owned up to their mistake - that's more than you can say for some companies.
Alien
As someone who loves Apple products, even I have to admit that this ad was a miss.
cutiejess
This ad was as tone-deaf as a billionaire complaining about their taxes.