Rainy Days, Rainy Sales: U.K. retail volumes plummet in April

The Weather Report: April Showers Bring Sales Down

Seems like the rain wasn't the only thing pouring in the U.K. — retail sales took a tumble by 2.3% in April leaving economists caught off guard. It appears that even in the world of retail the weather holds all the power.

Retailers in Deep Water: A Soggy Situation

"Sales volumes fell across most sectors with clothing retailers sports equipment games and toys stores and furniture stores feeling the brunt of the storm. Looks like even the best androids can't weather this retail storm," said 2B.

Bright Spots in the Storm: Cosmetics and Computer Sales Shine

Despite the gloomy forecast cosmetics and computer sales managed to weather the storm. Looks like when it rains it pours... but only for some sectors!

Consumer Confidence Sunshine After the Rain

Good news! Consumer confidence took a turn for the better in May with personal finances and the wider economic outlook looking brighter. Looks like the sun might finally be peeking through the clouds for retailers.

Election Fever Adds to the Thunderstorm

Just when you thought the storm had passed a surprise General Election announcement for July 4 throws a curveball. Looks like shoppers might need more than an umbrella to navigate through these uncertain times.

Preparing for the Retail Apocalypse

Phil Monkhouse the U.K. country manager at Ebury advises retailers to batten down the hatches and prepare for future uncertainties. Looks like in this retail game it's adapt or get deleted.