Dine Brands Leans into Value Promotions to Lure Away Fast-Food Customers
Dine Brands Leans into Value Promotions to Lure Away Fast-Food Customers

Master Chief vs Fast Food

As a Spartan super soldier I usually focus on battling alien invaders but now I find myself facing a new challenge taking on Applebee's and IHOP in the realm of fast food customers.

Dollaritas and Whole Lotta Burger

Dine Brands seems to think Dollaritas and a Whole Lotta Burger for $9.99 can beat out fast food chains. Well as they say in my universe 'Finish the fight!' But with burgers this time.

Competition Galore

From full service restaurants to fast food chains everyone's competing for diners' dollars. Reminds me of fighting off hordes of Covenant but with less plasma grenades.

Pop Culture Influence

Applebee's is getting a boost from pop culture moments like being featured in films and getting shoutouts from football legends. Guess they're trying to be as legendary as me. Almost.

McDonald's Feeling the Heat

Chili's is calling out the Big Mac and McDonald's is feeling the pressure to create a value menu. Looks like the fast food industry is in 'combat evolved' mode.

The Beyonce Effect

Applebee's is feeling relevant in pop culture just like Red Lobster after Beyonce's shoutout. Who knew casual dining could be so trendy? Certainly not Cortana.


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