NFL Eyes Streaming Giants For Live Game Rights

• NFL is in talks with non-traditional media for live game rights.
• Streaming platforms now rival broadcast TV in audience reach.
• Potential for new international game package sale.
• Discussions with current media partners to begin soon.

Yo Adrian, The Game's Changin'

Listen, I been around the block a few times, right? Seen a thing or two in the ring, and now outside it too. This news about the NFL chattin' with them fancy streaming fellas? It's like Apollo Creed switchin' up his style – unexpected, but you gotta roll with the punches. They're talkin' 'bout sellin' rights to live games, see? Not just to the usual TV stations, but to the YouTubes and Amazons of the world. It's all about reachin' more people, like when I fought Drago in Russia, the whole world was watchin'. This ain't no small thing, Adrian.

From Broadcast to Broadband, It's a Whole New Ballgame

Back in my day, you watched the game on TV, end of story. But now? These digital gizmos can pull in audiences bigger than some of them old-school networks. The NFL's big shot, Hans Schroeder, he's sayin' it's about havin' more options. Like choosin' between chicken and steak, only the stakes are higher than a meatball sub. Last year, they sold a game to YouTube for a cool hundred mil. A hundred million, Adrian. That's a lotta Rocky Road. Speaking of rolling, this reminds me of Bitcoin's Rollercoaster Ride: From Near Collapse to $70K Glory, up and down, but still in the game.

Gonna Fly Now, But With a Digital Twist

The shift to stream is as big as the fight with Clubber Lang. It means the NFL ain't relyin' just on the big TV networks anymore. They're spreadin' the love, seein' who else wants a piece of the action. And these ain't just any companies; they're the ones that can get the game to folks watchin' on their phones, tablets, even their smart fridges, probably. "Now you see these big digital platforms that can reach broadcast level audiences," Schroeder said. More optionality, more flexibility, like switchin' stances in the middle of a fight.

Talkin' Turkey With the Big Boys

They're already startin' to talk to the big TV networks, like Disney and NBC, 'bout the next deal. That's like me trainin' Apollo again for the Drago fight – gotta get the team together. But this time, there's a whole new crew of contenders showin' up at the gym. Schroeder's just sayin' they're listenin' to everyone, seein' what makes sense. It's about findin' the best model for the NFL, the fans, and them team owners. Everyone wants a piece of the pie.

International Flavor, International Games

And get this, they're expandin' the international games, too. Nine games next year. That's like takin' the show on the road, like when I went to Russia. They might even sell a special package of them games. More opportunities for everyone, more chances to win. It's like Mick used to say, 'Every once in a while, a person gets a chance to do something that makes a difference.'

Ain't About How Hard You Can Hit, But How Hard You Can Get Hit

This whole thing, it's a gamble, right? But the NFL's bettin' on the future. They're adaptin', changin' with the times, just like I had to learn to fight left-handed. And it's not about how hard you can hit, but about how hard you can get hit and keep movin' forward. How much you can take and keep movin' forward. That's how winnin' is done. So, keep your eyes on the ball, folks. This ain't over till the final bell rings.