Applebee's and IHOP on a Quest to Outfox Fast-Food Competitors

The Value Wars Begin

Applebee's and IHOP owner Dine Brands are gearing up to attract fast food customers weary of high menu prices by offering affordable deals and promotions.

A Dash of Humor

"If you can have our burger for $10 which is great quality abundant and eat in our restaurant in our experience why would you eat a $10 burger out of a paper bag in your car?" quipped Dine Brands CEO John Peyton with a twinkle in his eye.

Battle of the Budget Eaters

Amidst slowing consumer spending on dining out Dine Brands faces intense competition from various rivals like fast food chains and eating at home options.

Pop Culture Alley Oop

With recent pop culture moments boosting Applebee's visibility including a cameo in a tennis drama film and shoutouts from Peyton Manning the chain aims to claw back customers and make headlines.

Fighting the Fast Food Giants

Applebee's isn't the only casual dining chain taking on fast food behemoths like McDonald's as Chili's also throws down the gauntlet with a value campaign.

The Jury's Still Out

While Dine Brands remains hopeful in its full year outlook analysts caution that significant improvements need to be made in same store sales to meet the projected growth range.