Planet Fitness Raises Membership Prices, Captain Jack Sparrow Reacts!

A Pirate's Eye View

Ahoy there me hearties! In a move as bold as sailing the high seas Planet Fitness be raisin' their base level membership prices for the first time since the Aztec gold was still buried. Savvy gymgoers may find themselves a bit shaken by this news but fear not for Captain Jack Sparrow is here to navigate these treacherous waters with ye.

Show Me the Dubloons

Aye a price increase be coming for new members but fear not me fellow swashbucklers! Current members will continue to pay the same treasure chest of $10 per month. This be a classic case of 'take what ye can give nothin' back,' in the wise words of... well me.

Black Card Booty

Arr they be testin' higher prices for the Black Card membership offering a bounty of benefits for a starting price of $24.99 per month. 'Tis a premium offerin' for those who seek all the treasures of Planet Fitness. Remember it's not just about the gold but access to the digital content too.

The Winds of Change

As the company sets sail on stormy seas with weaker than expected revenue and concern over Covid infections the incoming CEO Colleen Keating be takin' the helm to steer Planet Fitness towards calmer waters. Will she be the compass that leads the ship back to port? Only time will tell me hearties.

Analysts' Parley

Despite the challenges ahead some analysts see a silver lining in the clouds for Planet Fitness. With a 'buy' rating and an $80 price target it seems they be lookin' through the spyglass at a potential turnaround. Will the tides turn in favor of the gym operator? Watch this space ye scallywags!

Captain Jack's Final Word

In conclusion as ye navigate the choppy seas of gym memberships and price changes remember the immortal words of Captain Jack Sparrow: 'Not all treasure is silver and gold mate.' Keep a weather eye on the horizon and may the winds of fortune blow in your favor me hearties!