E.l.f. Beauty Achieves Billion-Dollar Success Amidst Slowing Growth - The Shrek Perspective

Ogres Don't Always Stink Up the Place

Well well well looks like E.l.f. Beauty has hit the big time with its first billion dollar fiscal year. Clearly they've been listening to my advice about ogres not always stinking up the place! Sales spiked 77% just like when I get a whiff of onions in the morning. But hold onto your pitchforks folks 'cause growth is slowing down faster than Donkey realizes when he talks!

Faster Than A Cat In Boots

Shares of E.l.f. fell faster than Puss in Boots chasing down a mouse at first but then popped back up like me when I rescue Princess Fiona from the tower. "Last year we started our guidance at 22% to 24% range ended the year at 77%," said finance chief Mandy Fields. Sounds like someone's been eating their 'happily ever after' cakes!

Beauty and the Billion Dollar Beast

E.l.f. Beauty reported net income and earnings per share that made even Lord Farquaad do a double take. Sales rose higher than the beanstalk Jack climbed reaching $1.02 billion for the year. Looks like E.l.f.'s fairy tale ending might be just beginning!

Makeup Meltdown or Fairy Godmother Magic?

Ulta Beauty's CEO threw a wet blanket on the beauty category but E.l.f. stands strong like my layers. Even with a forecasted slowdown E.l.f. CEO Tarang Amin believes there's more magic to come in cosmetics and skin care. Must be that fairy godmother influence at play!