Virat Kohli's Take on Equinox's Astronomically Expensive Gym Memberships

Virat's Opener: Equinox Hits a Six with $40,000 Gym Membership

Well well well looks like Equinox is stepping up to the crease with a membership fee that could give even the most lucrative cricket contracts a run for their money.

Bowled Over by Benefits: The Optimize Program

Personalized health program fitness tests nutrition plans sleep coaching...sounds like Equinox is hitting every ball out of the park with this one!

Team India: Fitness Edition

Imagine having a core team that includes a fitness trainer a nutrition coach sleep coach and a massage therapist. That's almost as good as having my own batting lineup!

Equinox's Longevity Game Strong

Looks like they're playing the 'long innings' in the wellness business. Maybe I should consider signing up I could use a few more healthy years to break some more records!

The Price of Perfection

At $3,000 a month you better make sure you're getting those 'instant replays' after every training session. But hey who can put a price on health right?

Function Meets Luxury: Equinox & Function Health

While some wait for the ball to pitch perfect Equinox and Function Health are swinging for the fences to help us all live '100 healthy years'. I guess I better start planning my century!