From a Galaxy Far, Far Away to Your Living Room: The Epic Saga of Lego Star Wars

Dreams Come True in Denmark

Hey guys Pokimane here and can we talk about the ultimate dream job? Jens Kronvold Frederiksen at Lego saw his wishes granted when he got to work on Lego Star Wars sets. I mean Star Wars and Lego together? That's like getting a Victory Royale in Fortnite!

When Jar Jar Met Lego

The first ever Lego Star Wars mini figure with a custom head sculpt? Move over Jar Jar Binks Lego has evolved past you! This just shows how this universe has taken a life of its own over the years.

Building Blocks of Success

Lego was on the edge of bankruptcy but then came Lego Star Wars to save the day like a Jedi rescuing their Padawan. Sometimes all it takes is a little Force—pun intended!

The Force is Strong with Lego

Lego Star Wars is still dominating toy aisles proving that the magic is timeless. And let's be real who doesn't want to build their own X Wing or Millennium Falcon? Count me in!

Into a Galaxy Far Far Away

The Lego Star Wars brand continues to expand with new sets video games and even collaborations with Fortnite. It's like Boba Fett exploring beyond the Outer Rim—endless possibilities!

A Future as Bright as a Lightsaber

With the contract extended through 2032 Lego Star Wars isn't going anywhere. It's like Yoda said 'Always in motion is the future.' And this future looks block tastically bright!