McDonald's Franchisees Demand More Than Just Value Meals!

Cheering for Affordability But Pushing for More

The independent advocacy group of McDonald's franchisees is excited about the upcoming $5 value meal promotion but they are demanding financial contributions from the company to ensure the sustainability of the discounted offering for operators in the long run.

Penny Profits and Discount Deals

Describing the McDonald's business model as a 'penny profit business,' the National Owners Association highlights the need for financial support from McDonald's to make the 30% discount on the value meal sustainable for franchisees.

Menu Innovation and CosMc's Beverages

In addition to the $5 promotion the advocacy group suggests McDonald's should innovate on the menu by reintroducing items like snack wraps and incorporating beverages from the spinoff chain CosMc's to create excitement for customers and employees.

Customer Value and Financial Growth

McDonald's has seen significant financial growth for U.S. franchisees with cash flows up nearly 50% on average since 2018. Despite inflation 2023 was one of the best years for franchisee cash flow in the company's history.

Value Meals and Business Partnerships

As brands navigate inflation and changing consumer behavior McDonald's collaboration with Coca Cola to make the $5 value meal more appealing showcases the importance of partnerships in meeting customer needs and growing businesses.

The Call for More Value and Affordability

The NOA letter emphasizes the importance of maintaining affordability while adding value for customers through innovative menu offerings and strategic partnerships with suppliers like Coca Cola.