Yoda's Take: Toyota Tacoma Takes Top Spot in American Pickup Truck Market

The Force is Strong with Tacoma

Hmm dominate the pickup truck market the Toyota Tacoma does. Strong with the Force this compact pickup is. Surpassing even the domestic brands it has. Yes hmmm.

The competition shall learn

Challenging it is for Ford Chevrolet GMC and Ram. The loyalty of Tacoma owners strong it is. The competition much to learn from the ways of the Tacoma they have.

Off road they go

Off road packages Tacoma offers. 40% of owners go off road they do. Understand the needs of their buyers Toyota does. Strong connection with the Force this creates.

Quality durability reliability

QDR focus of Toyota. High residual values Tacomas have. The Force is strong with this one indeed.

Competition it faces

More models entering the segment there will be. Competition for the same customers intensifies it will. Strong in the face of this challenge the Toyota Tacoma must remain.

The Future of Tacoma

An expanding market Tacoma must navigate. Stay atop the midsize truck segment it will. May the Force be with Toyota.