- United Airlines overhauls its MileagePlus program to favor credit card holders.
- Cardholders receive more miles per dollar spent and discounted redemption rates.
- Non-cardholders earn fewer miles and miss out on redemption discounts.
- Basic economy flyers without a card earn no miles, while elites retain benefits.
A Scheme Worthy of Blofeld
Mwahaha! Finally, an airline that understands the true meaning of loyalty – the kind you buy with a piece of plastic. United Airlines is revamping its MileagePlus program, and it's pure genius, or, as I like to call it, 'evil genius'. They are essentially bribing customers with miles and discounted redemption rates… IF they have a United credit card. It's like dangling a shiny object in front of a baby, only the baby is a seasoned traveler and the shiny object is a 'free' trip to the Bahamas.
The Price of Loyalty: One Million Dollars... I Mean, a Credit Card
As United's Chief Commercial Officer, Andrew Nocella, so eloquently put it, they've been cooking this scheme for 18 months. Eighteen months! That's almost as long as it took me to build my moon base. And their goal? To make sure you, the humble traveler, shove that United credit card right to the top of your wallet. And if you don't have one? Well, there's a compelling reason to get one… if you ever want to escape your miserable existence and fly to Tahiti. Perhaps you could check Kering's Luxury Comeback Hints at 2026 Resurgence to plan your trip. This update to United's loyalty program mirrors a trend among airlines: rewarding frequent flyer members based on spending. Airlines entice customers with perks like no checked bag fees and earlier boarding for signing up for their credit cards.
MileagePlus: More Like MileageMinus for Some
The changes, effective April 2nd, are delightfully Machiavellian. Primary cardholders will rake in more miles for every dollar spent, while the peasants – I mean, customers – without a card will earn significantly less. For example, a non-cardholder will only get three miles per dollar spent, down from five. It's like cutting their allowance! And those booking basic economy? Forget about it. No miles for you! Unless, of course, you're one of the elite, the chosen few, with Premier status. Because even in my evil lair, there are levels of privilege.
Redemption: A Fool's Errand... Unless You Have the Card
But wait, there's more! Cardholders get at least 10% off mileage redemption. A 15,000-mile ticket suddenly becomes 13,500. It's like magic! (Evil magic, of course.) And for those elite Premier members with a card? Oh, they get even deeper discounts. A Polaris seat that normally costs 200,000 miles? Only 170,000 for them! It's enough to make me want to... well, not cry, but maybe shed a single, perfectly formed tear of joy.
Basic Economy: The New Third Class
Ah, basic economy. The cattle class of the skies. United, following in the footsteps of American and Delta, is denying these unfortunate souls any miles whatsoever. It's a bold move, Cotton, let's see if it pays off for them. Unless, of course, you have elite Premier status. Then you're still allowed to earn miles, because, you know, some animals are more equal than others.
The Corporate Conundrum: Even Business Travelers Aren't Safe
But what about the business travelers, forced to use company credit cards? Fear not! United has thought of everything. Even if you're booking with a corporate card, if you personally hold a United credit card, you'll still get more miles. It's a win-win... for United, of course. But hey, who needs ethics when you have a perfectly crafted loyalty program?
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