Kering's sales figures reflect a mixed bag, but new strategies hint at potential revival in the luxury market.
Kering's sales figures reflect a mixed bag, but new strategies hint at potential revival in the luxury market.
  • Kering's 2025 sales decline highlights struggles in the luxury market amid changing consumer behavior.
  • New CEO Luca de Meo's strategies, including focusing on core fashion and exploring wellness, aim to revitalize the brand.
  • Gucci's performance remains a key challenge, with hopes pinned on new creative direction and market adaptation.
  • Analyst optimism and investor confidence suggest a potential turnaround, with a focus on cost savings and strategic growth initiatives.

Kering Sees Red – Like My Neighbor's Underwear After Tractor Mishap

Jagshemash! Borat Sagdiyev here, reporting live from… well, not Kazakhstan for once. I’m looking at this Kering company, which owns fancy pants like Gucci. They say sales went down. Down like my neighbor’s goat after he tried to teach it to fly. A 3% drop, they weep. But the stock jumps – jumps like I do when I see Pamela Anderson. What is happening?

Gucci's Got the Glum Face

Gucci, the big cheese of Kering, had a sad face – a 10% decline. It is like when I try to sell my sister as wife and no one buys her. CEO Luca de Meo, he say 2025 not good. Not good like my attempts at stand-up comedy in New York. But he has plan. A plan like I had to impress American producers with my insightful cultural analysis. Speaking of plans, similar to Kering's challenges, the Oil Glut Gives Trump the Upper Hand Against Iran also reveals how external factors can significantly impact an organization's performance.

Hope Springs Eternal, Like a… Well, You Know

But wait! Investors, they dance and sing. The stock goes up. Burberry, Hermes, they feel good too. Like when I discovered pocket calculators! Analyst say maybe, just maybe, things getting better. They hope Gucci will grow in 2026. Like my hopes that one day, I will learn to understand American football.

The Covid Hangover: Not Just For Me

They blame the Covid. Demand go boom, then go bust. Prices go up, customers go bye-bye. China, used to be big friend, now act like they do not know me. It is strategic missteps, they say. Like when I tried to milk a cow in Times Square. The new Gucci boss, Demna, try new clothes, call it “La Famiglia.” Sounds like my village, but hopefully with less goat.

De Meo's Magic: From Cars to Couture

De Meo, he used to fix cars. Now he fix Kering. He turned around Renault. Can he turn around Gucci? The market, they wait with bated breath. Like when I tried to explain Kazakhstan's economic policies to a room full of economists. It is a tough job, like teaching my horse to use a toilet.

Wellness and Longevity: Is Kering Getting Healthy?

Kering, they want to sell beauty products to L’Oreal for lots of money to focus on fashion. And they want to sell wellness and longevity. Make people live longer, so they buy more Gucci bags? It is genius! Like my plan to become the world’s greatest journalist. Anyway, investors, they keen to hear what De Meo thinks. Because he knows about cost savings, like I know about… uh… *cough*… economics. Chenqui!


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