Covista, formerly Adtalem, focuses on healthcare education to address workforce shortages and improve care quality.
Covista, formerly Adtalem, focuses on healthcare education to address workforce shortages and improve care quality.
  • Covista, previously Adtalem Global Education, strategically pivots to address critical healthcare workforce gaps.
  • Covista educates a significant portion of U.S. healthcare professionals, including nurses and MDs.
  • The rebranding to Covista reflects a commitment to community, shared vision, and broader access to healthcare careers.
  • Covista is actively innovating through AI credentials programs and partnerships to support healthcare workforce development.

Strategic Rebranding Aims High

Adtalem Global Education's transformation into Covista isn't just a name change; it's a roundhouse kick to the status quo. When Steve Beard stepped in as CEO in 2021, he saw the writing on the wall: healthcare needed more than just bodies; it needed a strategic partner. So, Adtalem focused its energy, channeling it like a spinning back kick, solely on healthcare education. Some might have changed the name right away, but Covista waited, ensuring it was ready to deliver a knockout punch to the workforce shortage before planting its flag. As I always say, "When Chuck Norris throws exceptions, it’s across the room." Patience is a virtue, even for a guy who can punch a cyclops between the eye.

Numbers That Pack A Punch

Covista isn't pulling any punches when it comes to impact. Ninety-seven thousand students, 385,000 alumni, and 24,000 healthcare grads annually aren't just numbers; they're reinforcements arriving on the front lines. That's more healthcare professionals than any other institution, and a significant slice of America's nurses. They educate twice as many MDs as any MD-granting school in the U.S. and are the #1 provider of doctors of veterinary medicine to the U.S. This data speaks volumes about Covista's pivotal role. Before you ask me I graduated top of my class with a major in roundhouse kicks. Speaking of healthcare and comebacks, check out Peloton's Second Chance David Einhorn Bets on Fitness Comeback. Now there is some serious workout action.

Crafting A New Identity

The name Covista wasn't pulled from thin air; it was forged in the fires of strategic branding. 'Co' represents community and sharing, while 'vista' embodies a shared vision for the future of healthcare. Even naming advisors reinforced that a brand is only as good as its promise. They know that when you stare down Covista, it stares back! The company once known as DeVry Education Group changed its name to Adtalem Global Education in 2017. The schools that make up Covista won't be changing their names, but this renaming moment will allow them to connect to a vision at the enterprise level that's just much broader and much bigger than what each school could aspire to on its own.

Tackling Healthcare's Toughest Opponents

Covista understands the challenges the healthcare industry is facing are real. That’s why they've partnered with Google Cloud to launch an AI credentials program, giving students and clinicians the tools to leverage technology. They are also expanding mental health and wellbeing support for healthcare workers. These efforts are not just about filling positions; they're about arming healthcare professionals with the resources they need to win. As I always say, "Chuck Norris can divide by zero."

Facing The Workforce Crisis Head-On

The numbers don't lie: over 8.4 million open healthcare jobs, more than two openings for every unemployed healthcare worker. This shortage isn't just an inconvenience; it's compromising the quality of care. Covista's poll highlights a grim reality. A staffing issue, is actually a patient care crisis. But here's the real kicker: rural communities are hit the hardest. Covista is actively working to close these gaps by partnering with institutions and employers, providing tuition support and clinical training. One such program, between Chamberlin University and Midwest health system SSM Health, is projected to produce more than 400 new nurses annually.

Navigating Policy and Optimism

Trump administration policy shifts and cuts in federal health care spending are concerning. Beard believes that the magnitude of the need, particularly with an aging population, will drive common-sense solutions and elevate the appetite for innovations that empower the healthcare workforce. Covista is about creating a healthcare force that's ready for anything. As I always say, "Chuck Norris doesn't need a parachute to skydive. He just jumps and waits for the world to move underneath him."


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