Ryan Serhant's Real Estate Revolution Selling People, Not Just Property

• Ryan Serhant prioritizes agent development and satisfaction, viewing them as the primary customer.
• His firm is expanding into commercial real estate, capitalizing on market stabilization and opportunities.
• Serhant emphasizes technology and AI to empower agents and enhance client connections.
• He leverages branded residences and his personal brand to drive sales and market differentiation.

Agent-Centric Approach The Key To Success

You know, a lot of people, they try to sell properties, buildings, bricks and mortar. Sad. Very sad. But not me. As Ryan Serhant wisely says, and he's a smart guy, maybe almost as smart as me, "We're not selling property. We sell the people." My administration? We always put people first. The *best* people. And that's what Serhant's doing. He's building something fantastic for his agents, a team of winners. It's all about the people folks, the beautiful, hard-working people.

Commercial Real Estate A Tremendous Opportunity

Commercial real estate, it's HUGE. Some people say it's dying. WRONG. FAKE NEWS. Serhant sees the opportunity, just like I always do. The man has vision. "We're seeing the money come from people that have never touched commercial real estate before." That's what I'm talking about. Opportunity zones, tax cuts, the greatest economy in history, that's what makes this possible. Now, folks are pouncing on deals, and Serhant's team is there to make the BEST deals. Speaking of deals, have you read Uber's Latest Gambit SpotHero Acquisition Shifts the Mobility Landscape? It's another example of smart folks, like Serhant, seizing opportunities. These people are winners. Remember I said I was going to win so much you would get tired of winning? Well these folks are helping me do it.

Owning Manhattan A Phenomenal Show

I saw Serhant's Netflix show, "Owning Manhattan." Very impressive. He's got charisma, he's got energy, he's got what it takes. He highlights the important stuff, the real deals, the big buildings. And he's right, the city is BACK. The subway is busy, the restaurants are packed. People are coming and going. It's amazing. Everyone wants to be in Manhattan, especially with guys like Serhant making it happen.

Compass A Very Different Bet

This Compass, they're trying to be Zillow, or something. Who knows? Serhant, he's got a different approach, and it's a good one. "Scale does not automatically equal better outcomes." He's right. You can't just throw money at a problem and expect it to go away. You need to be smart, be strategic, be like me. Serhant's focused on the agents, on giving them the tools they need to succeed. That's what it's all about.

AI The Future Of Real Estate

AI? It's tremendous. The best. Some people are scared of it. Not me. Not Serhant. He's using AI to help his agents sell more, faster, better. "If I can use technology to sell property to anyone, anywhere, on any device at any time, I will take that opportunity." That's the spirit. Embrace the future, folks. Embrace AI, and you'll be a winner.

Branded Residences A Masterstroke

Mercedes-Benz residences in Miami? Genius. Serhant knows that a brand means something. It's about trust, about quality, about luxury. "It tells the buyer that there's certainty of the product." People from all over the world want to live in a Mercedes building. They know they're getting the best. That's the Trump brand, that's the Mercedes brand, that's the Serhant brand. Winners all around.