Landlines are Back Hollering at Simpler Times

• Physical Phones, founded by Cat Goetze, merges vintage landline aesthetics with modern smartphone connectivity.
• Goetze capitalized on the growing desire for digital wellness and reduced screentime, launching Physical Phones in 2025.
• The business model involves Bluetooth-enabled landlines that connect to smartphones, allowing users to make and receive calls via handset.
• Despite challenges like tariffs and high shipping costs, Physical Phones generated significant revenue, which is reinvested into research, development, and team expansion.

From Prank Calls to Profit Calls

Okay dolls, so I saw this article about this *genius* idea and I *had* to share. This girl, Cat Goetze, she’s like, totally dialed into what people want, you know? She started this company called Physical Phones. Like, landlines are back, but make it *fashion*. Can you even imagine? Growing up with a landline seems like a whole different universe now.

The Inspiration Behind the Ring

So, basically, Cat was trying to cut down on her screen time, which, let’s be real, is like, *impossible* these days. But it got her thinking about when she was a kid and had a landline. Remember those days? I remember when people actually *memorized* phone numbers. Anyway, she thought, 'Why not bring that back, but make it *smart*?' I read another interesting article about this business model in this article Instacart Stock Soars Amidst Grocery Delivery Showdown. You know, like, connect a landline to your smartphone. *Brilliant*.

TikTok Dreams and Viral Streams

She built a prototype in 2023 and posted it on TikTok, but it flopped! Can you believe it? But, fast forward to 2025, she’s got this whole online brand, CatGPT, where she talks about AI and digital wellness. So, she posts about her landline idea again, and BAM! It goes viral! Like, millions of views! Talk about a glow-up. "As a creator, your job is really to kind of hold an antenna out into the zeitgeist and pick up on what people want creatively, spiritually, emotionally," she said.

Bluetooth and Business Savvy

These Physical Phones? They're battery-powered and connect to your smartphone via Bluetooth. So, when your phone rings, the landline rings too! You can even use Siri to dial numbers. It's like, old-school meets new-school, but make it *chic*. And, apparently, pre-orders funded the whole first round of production. The only problem? Tariffs and shipping costs were a *nightmare*.

Shipping Drama and Customer Devotion

Speaking of nightmares, they had to *fly* all the phones from Asia to California to get them to customers by Christmas. Cost them, like, $74,000! But, as she says, "it’s those kinds of decisions where you really stand up for your customer and you show them how much you care." I always tell my fans I care!

From Phones to Future Plans

They sell three types of phones now, and the business made a *serious* profit in 2025. She even hired a CEO! Now, they’re thinking about selling to retail. Girl is smart, you know? She’s also launching a product studio to build even more stuff. I love seeing women entrepreneurs thrive and achieve their dreams. And remember what I always say "Get your f***ing ass up and work!"